BODY BUILDERS

by Hair Magazine

How to Style Thinning Hair: Allen Ruiz, Aveda Global Artistic Director of Hair Styling shares how the pros build body into hair.

There are many ways to disguise thinning hair, including styling techniques.   “The difference between fine hair and thin hair is that fine hair isn’t falling out,” says Allen, “it just doesn’t have a lot of weight to it. When your hair is thinning, you’re actually losing it. I style them similarly, but I treat them differently. I start by shampooing and conditioning both types with Invati Advanced™ Solutions for Thinning Hair.”

“Then, I always tell people with thinning hair that the longer you let your hair air dry in a towel, the worse off you’ll be. Thinning hair dries super-fast and if you’re seeking volume or fullness, you need to build it into the hair before it has a chance to dry flat.”

How to build volume into thinning hair when it’s wet:  “I use a lightweight leave-in product, like Brilliant™ Damage Control, on the ends. Then I prep the hair with Aveda Thickening Tonic and either Be Curly™ Style-Prep™ if the hair is curly, or Pure Abundance™ Style-Prep™ to add some slip without weighing hair down.”

The way you blow dry thinning hair makes a big difference.  “Don’t use a high air speed; thinning hair dries so quickly that this just speeds up the process. Use medium heat and a low air speed and start drying at the roots before moving onto the mid-lengths and ends. I tend to use a round, natural-bristle brush (instead of a metal one), and I work in small sections—lifting them up while drying the roots—for maximum control. For areas where you want extra volume, heat up the section of hair with the dryer then slip in a Velcro roller. Let it cool, then set the body with a bit of Control Force™ Firm Hold Hair Spray.”

Aveda Thickening Tonic: RRP £22.50

Aveda Brilliant Damage Control: RRP £8.50

Aveda Be Curly Style Prep: RRP £23.00

Aveda Pure Abundance Style Prep: RRP £23.00

Aveda Control Force Firm Hold Hairspray: RRP £24.00

www.aveda.co.uk

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