Chroma ID

by Hair Magazine

Even the best cared-for colour can fade in-between salon appointments – hair washing, or heat styling can all lead to faded and flat, muted tones. But what if you could keep that colour vibrant, glossy and healthy at all times? With Chroma ID at-home bonding masks, your colour can be refreshed in-salon and then effortlessly maintained at home! Chroma ID is Schwarzkopf Professional’s first semi-permanent mix and tone colour system with Integrated Bonding Technology, developed to create tones from subtle to bold – with 100% colour flexibility and no damage.
Originally launching with only 6 shades available for clients to take home, Chroma ID have extended the at home colour possibilities with 30 new shade recipes. With Chroma ID, colour can be as unique as you are, it’s all about that personal touch, from when you’re in the salon right through to at home maintenance.
Freshly mixed by the hairdresser and bespoke to the client – explore the 30 new shade possibilities…
The process couldn’t be simpler, your hairdresser will mix the bespoke at-home bonding mask in-salon for each individual client to take home and use. You will then apply the bonding mask on pre-washed and towel dried hair, leaving on for 3-15 minutes depending on the stylist recommendation and the colour refresh should last between 5-12 washes. Now there’s no excuses for not maintaining that salon-fresh colour!

The new Chroma ID Bonding Masks will be available from June and retail at £24.75

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