Remi Cachet is celebrating having just picked up the Marie Claire award for the Best Ethical Hair Initiative impressing the judges with the idea of not filling landfill with hair waste and putting it to good use for the environment.
On winning, Remi Cachet founder Victoria Lynch said “We are so pleased to have the Hair Recycling Scheme recognised by the industry with this award and find a better use for the unwanted hair. The initiative has led us to re-evaluate other areas to become more sustainable and develop all our packaging to be recyclable. It’s great to see so many salons becoming greener and taking part in the hair recycling scheme.”
The Hair Recycling Scheme low down…
No one wants to put their hair extensions in the bin, seeing the hair they loved swept up from the salon floor and binned. So back in 2018 hair extension brand, Remi Cachet created their Hair Extension Recycling Scheme for stylist and hair extension lovers to simply send their old extensions back to be reused again for cleaning up the world’s oceans.
There is limited choice to reuse hair extensions, some offer up for wig making but they are particular about the hair and cannot accept the volumes of hair heading to landfill. With a view to encourage ‘greener’ efforts in the industry, Remi Cachet opened the scheme to all hair brands and all types of extensions from the beginning.
Quite simply, all an extensionist or extension wearer needs to do is post back the hair in a neat bundle. Once at head office, the hair is collated and shipped on to Matter of Trust, a charity using the hair to make hair mats and booms, that absorb oil and collect debris from our oceans and rivers, preventing water contamination and aiding ocean life.
At the end of Recycle Week in 2020, Remi Cachet announced their first ever Hair Recycler of the Year as Joanne Fox of Hair by Joanne from Hartlepool. A regular donor to the scheme, Joanne has returned over 25 kilos of hair in 2019.
“I am really proud of this award. Since the Remi Cachet Recycling scheme started, I haven’t thrown away any hair! I try hard to recycle at home and I think it is really important that we all do our bit to help our planet. I would urge any hair extensionist who throws hair in the bin to stop and donate it to this amazing scheme,” says Joanne.