The Italian fashion icon and entrepreneur, Chiara Ferragni, will represent luxury professional hair-styling tool brand ghd (good hair day) as International Brand Ambassador.
A long-term fan and user of ghd, Ferragni has partnered with the brand on successful social media campaigns for 2 years. In her new and elevated position, Ferragni will be the face, and hair, of ghd, with a focus on a new launch to be revealed later this year, which features Ferragni in the global advertising campaign.
This is the first time ghd – a global leader in premium professional hair-styling tools – has announced a digital star, and now successful entrepreneur, as an International Brand Ambassador. The announcement coincides with the 20th anniversary of the British brand which is celebrating 20 years of good hair days throughout 2021.
Chiara Ferragni says: “I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd.”
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The brand has won over 300 beauty awards for its ground-breaking tools which maintain a consistent heat of 185°C – the optimum temperature for heat styling – for ultimate results without compromising on healthy-looking hair.