K18 – THE VIRAL HAIR NECESSITY

by Hair Magazine

K18 has become a viral hair product across all social media platforms. Creating a viral hashtag #k18hairflip which has 10.8 billion views on TikTok alone – there is no wonder when it creates such fantastic results! The exact reason it’s won not only The Hair Awards Best Intensive Repairing Treatment but it also won our Best Haircare Innovation category!

So what is so special about K18?

For years, traditional cosmetic chemistry was the answer to hair damage. However it was a band-aid solution – covering up the problem instead of correcting it. So K18 took the radical path of biotech to develop K18 Hair and ended up creating a truly revolutionary new category in haircare.

A peptide-powered leave-in treatment that repairs hair damage in just 4 minutes (clinically proven), K18 works from the inside out to renew all hair types for stronger, softer, smoother, and bouncier hair.
So if you have damaged hair or have your hair is coloured, K18 is a must have!

K18 works differently to other hair masks so make sure you’re using it correctly to ensure you get the best results:
Always skip conditioner so it doesn’t block the product from reaching the innermost layers of hair. Some conditioner formulas use silicones and conditioning agents that form heavy coatings on hair that prevent the K18 Peptide from penetrating to the broken disulfide bond within the cortex. If the idea of not using conditioner freaks you out, simply apply a leave-in conditioner after the 4 minutes have passed.

Apply to damp hair, if your hair is dry the product won’t penetrate. However, if its too wet the product gets watered down.

Start with just one pump because K18 is highly concentrated and functions differently than a traditional hair mask.

Finally, always wait 4 minutes before doing anything else to your hair. After this you can apply styling products on top of the K18 mask, never before.

K18 recommends using their product consecutively for 6 washes and then every 3-4 washes to maintain the healthiest hair possible. The best thing about this mask is, it’s clinically proven to remain in the hair, even after repeated shampoos!


K18 Leave-in Molecular Repair Hair Mask RRP £9-£55
http://www.k18hair.co.uk
Instagram @K18hair_uk / Facebook @K18hairuk

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