L’Oréal Paris Champions the Role of Women in Cinema with the Launch of its inaugural Lights On Women Award, Recognising a Promising Female Filmmaker
Cannes, France, 22 June 2021 – On the occasion of the 74th Festival de Cannes, L’Oréal Paris has announced the launch of the Lights on Women Award which will honour one rising female film-maker in partnership with the Short Films competition of the Festival de Cannes. The winner will be hand-picked from a selection of the Festival de Cannes’ Short Films competition and from international film schools’ short film programs. The final choice will be determined and announced by Academy award-winner and L’Oréal Paris spokesperson Kate Winslet – the Award’s first Juror – during a special prize ceremony at the Jeune Cinéma dinner in Cannes on July 16.
Launching A Dedicated Award for Women Short-Film Directors: Empowering Talented Women to Positively Impact the Future of the Film Industry.
As an Official Partner of the Cannes Film Festival for more than 24 years, L’Oréal Paris has always been a feminist brand that champions women’s empowerment, specifically in the world of film through its privileged relationship with iconic actresses, who embody the values of the brand. Now, L’Oréal Paris is going even further with this commitment, with the launch of a dedicated award program for women in cinema. Short films, thanks to their flexible format and relatively low barriers to entry, have long been considered to reflect the future of the film industry; as such, this award will encourage promising directors to pursue their creative ambitions and provide funding that will empower women in overcoming the obstacles that they encounter.
“This exciting partnership with L’Oréal Paris represents a natural extension of the brand’s ongoing support for Cannes and the wider cinema community,” says Thierry Frémaux, Director of the Festival International du film de Cannes. “TheLights On Women Award” will offer a much-needed opportunity to honour a deserving creator and aligns with the broader commitment of the Short Films competition and international film schools’ short film programs to recognize the female talent of tomorrow,” he adds.
Actor Kate Winslet adds, “What an honour to preside as Juror over this remarkable recognition for women film-makers and to have an opportunity to celebrate such incredible talent. It is essential that we work together as a community to pursue gender parity within our industry and I am delighted to support the L’Oréal Paris family on this important initiative.”