My Hair. My Canvas.

by Hair Magazine

Building upon the belief that haircare is self-care, My Hair. My Canvas.,from industry leader Alterna, has been created to empower the millennial woman to define beauty on her own terms. This versatile and indulgently playful range offers her the care and styling products she needs to prime her “canvas”, create her looks and extend her styles.

Four new customisable vegan products Cool Hydrations Nourishing Masque RRP £22.25, offers a dive into ultra-moisture that deeply hydrates to help reduce breakage, frizz and static so hair looks and feels healthier. The Restore Collection’s two new silicone-free, high-concentrate jelly-boosters give you the option of adding extra intensity to your favourite masque or conditioner. Jelly Fix Repair Booster RRP £26.49 is designed to help repair hair damaged by pollution and environmental over-exposure by preventing breakage. Glow Crazy Shine Booster RRP £26.49 is formulated to help improve manageability and create a luminous shine that keeps on glowing for up to 10 washes! Meltaway No-Rinse Micellar Cleanser RRP £24.49 gives a fresh new choice to those with on-the-go lifestyles who are on trend toward less frequent hair washing.

Because living greener is a form of self-care and self-expression, the new My Hair. My Canvas. products share environmentally friendly 50% post- consumer recycled packaging with the entire My Hair. My Canvas. line.

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