REPAIR HAIR DAMAGE IN 90 SECONDS* WITH WELLA PROFESSIONALS NEW ULTIMATE REPAIR RANGE

Rebuild bonds inside, replenish hair outside, with 99% less breakage* and X12 smoother hair*

by Hair Magazine

Introducing Ultimate Repair from Wella Professionals, a game-changing, skincare-inspired four-step haircare regime, that delivers long-lasting shine, strength, and smoothness. This range includes salon-exclusive backwash sizes, meaning clients can experience these transformative results in salon with the new ultimate repair salon treatment. This service needs no extra time and no rinse off, making it extremely easy to add-on to any in-salon service.

Until now, bond repair formulations have been primarily focused on inner repair- the cortex. But why stop there? Ultimate Repair is a holistic solution that rebuilds bonds inside and replenishes the hair outside too, thanks to the patented technology combining Alpha Hydroxy Acid and Omega-9.

Alpha Hydroxy Acid rebuilds the bonds inside the hair. This organic acid is small enough to penetrate the hair fibre at the deepest level, the cortex, for a strong hair core.
Omega-9, a bio-identical lipid, replenishes the outside of the hair strand. This lipid targets the outside of the hair fibre, coating the surface and filling in the cuticle to recreate a protective barrier.

The ultimate game changer: Miracle Hair Rescue, a lightweight leave-in spray for intensive, inside-out repair for all hair types, that works in just 90 seconds*. That’s less than half the time of leading bond repair competitors. Add Miracle Hair Rescue to any service in your salon for a quick WOW add-on that repairs clients’ hair damage, without the need to wash out – saving you time and water consumption.

Max Morini, Wella Company Vice President, Research & Development, Wella Professionals says “At Wella, we know hair inside-out, and what damage looks like. Our expertise is reaching new heights with the launch of Wella Professionals Ultimate Repair!”

The Ultimate Haircare salon ritual in four steps:
Step 1: CLEANSE Shampoo: A lightweight cream shampoo for a luxurious lather and gentle, effective daily cleansing. Removes harmful impurities, with Metal Purifier technology to detox** your hair and remove product build-up, oils, dirt, and pollution – and starts the rebuilding process.

Step 2: CONDITION Conditioner: Creamy, deep conditioner to detangle, deeply strengthen, and repair every day without weighing the hair down. Your client’s hair is moisturised and left with a clean, fresh feel.

Step 3: TREAT Miracle Hair Rescue: The star of the ULTIMATE REPAIR routine, and a major innovation in bond repair technology. A weightless liquid leave-in spray that repairs hair damage – inside and out – in just 90 seconds*, with no need to rinse out. Detangles as it intensively strengthens and smooths hair for transformative, long-lasting results. Perfect for use after a colour service, or pre-blow drying as an intensive treatment.

Step 4: PROTECT Protective Leave-In: Delicate cream serum that protects, repairs, and smooths all hair types every day. Creates hair that’s eight times smoother for easier styling. Offers 5-in-1 protection from breakage, UV damage, heat (up to 230°C/450°F), mechanical damage, and anti-frizz effect for up to 72 hours. Straight hair is sleeker, curls are more defined.

The full four-step Ultimate Repair in-salon treatment has a price recommendation from £15, with the Miracle Hair Rescue express add-on service price recommendation from £10.

Clients can purchase the four-step regime from the salon to continue their Ultimate Repair journey at home, with the Miracle Hair Rescue RRP £27 (30ml).
*when using Ultimate Repair Step 3.
Instrumental test versus non conditioning shampoo
** From metals and impurities from pollution.

 

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