QUOTES FROM RUSH COLOUR EXPERT, TINA MEHMI
“Winter may be on the way, but the celebrity influence has got the seasons beaten, with the cool blonde shades, being sported by Gigi Hadid, Hailey Bieber and Khloe or Kim Kardashian, still very much the client’s favourite colour of choice,” says Rush colour expert Tina Mehmi.
Based in the Rush salon in London’s Kensington, Tina is an expert in creating this luxurious blonde that clients are clamouring for. “Blonde is the transeasonal colour. It’s not as easy to get right as it looks and the client really has to be prepared for very regular salon visits to keep the tone fresh, and really understand that the maintenance of the hair is as important as the service itself,” says Tina.
It all starts with the consultation, and this is instrumental in deciding what technique Tina will use to achieve what she calls the ‘Chanel Blonde’. “I tend to avoid scalp bleaching, often introducing a money piece around the face, or balayage initially and then, as the clients want to be blonder, I change the technique to give them added lightness. Clients love the drama of being blonde. I would never lighten hair without using Olaplex Treatments 1 & 2 and always explain to my clients why I’m using this to keep the hair in the best possible condition,” says Tina.
After the colour service is complete, Tina recommends they come back to the salon on a regular basis for a toner. This allows her to keep the blonde fresh in between visits and is backed up by a home care regime that will keep hair looking influencer fresh. “I always recommend my clients to use a nourishing moisturising shampoo and conditioner and to use a protein-based hair masque, especially if they have longer hair – most masques work quickly and keep hair looking really healthy. Every two to three weeks I would advise clients to use a violet-based shampoo such as Kerastase Blond Absolu Bain Ultra-Violet to get rid of any brassy undertones, but don’t overuse as it can introduce unwanted tones and defeat the purpose of using it.”
Becoming blonde is only half of the exercise, the other part is keeping it looking good and looking after the condition of the hair after the blonding treatment. Take Tina’s advice and your blonde will be the coolest blonde on the block.