UNITED BY CURLS

by Hair Magazine

New hair care brand Shedid & Parrish announces the launch of six products for curly and textured hair.

Shedid & Parrish has been created with curl and texture in mind. Founder Jessica Parrish spent many years trying to find natural hair products that both cared for and styled her curls. As an adopted, mixed race child, Jessica’s parents did not know how to look after her hair and rarely did salon stylists, nor were there specific products available. These were the key drivers for her to create Shedid & Parrish, and Jessica has worked tirelessly to ensure the quality product range uses only 100% natural and vegan ingredients. The brand name combines both her natural and her adopted parents’ last names representing the mixing of cultures, hair types and need for the passing on of knowledge and skills.

Specifically created for all types of curly and textured hair, Shedid & Parrish products are vegan, 100% natural, scent free and cruelty free.  All six products are formulated by an ethical manufacturing partner in South Africa using only the best 100% natural and vegan ingredients specifically for the needs of curly hair and, thanks to this, not only the quality and texture of hair is improved but also its health and strength. As the brand represents all things natural, it is dedicated to using sustainable packaging and all products come in light and re-usable aluminium bottles with product details printed directly onto the bottle rather than using labels. Additionally, bottles are sold with screw caps as standard so that bottle pumps can be reused and further waste is avoided.

Jessica Parrish said: “I spent so much of my life trying many different products but failing to find ones that worked to both style and condition my hair. I wanted a natural range without a scent that could be full of good ingredients for nourishing my curls. That is why I created Shedid & Parrish – a brand that could be trusted, my own hair care range that is specifically designed to work on all curl and textured hair and does them good.”

Six of the best

Shedid & Parrish Deep Cleansing Shampoo, £22 for 275ml

This gently clarifying shampoo delivers an intensive clean without stripping away the hair’s beneficial natural oils. Made with tara fruit extract and sunflower sprout extract, these powerful antioxidants work in synergy to protect hair from the damaging effects of urban pollution, UV stress and heat damage, whilst also preventing dyed hair from rapidly fading.

Shedid & Parrish Deep Restoring Conditioner, £27 for 275ml

A weightlessly creamy conditioner that nourishes curls whilst restoring moisture. The Deep Restoring Conditioner is formulated with olive oil to add moisture and softness, whilst reducing frizz, as well as castor seed oil, shea butter, soy amino acid and wheat amino acid to improve the strength and elasticity of the hair.

Shedid & Parrish Leave in Conditioner, £27 for 275ml

Thanks to its enriched formula, the Leave-in Conditioner will ensure curls are smooth and glossy. Abyssinica oil adds softness and shine to hair, sweet almond oil locks in moisture without weighing curls down, and shea butter nourishes hair without leaving it greasy.

Shedid & Parrish Curl Control Serum, £28 for 150ml

This botanical infused serum will fight frizz to ensure hair is left bouncy with a flexible hold. Hydrolyzed wheat protein reduces the hair’s porosity and strengthens from within, leaving it healthier, shiner and easier to style. Additionally, corn starch prevents frizz, even in high humidity, meaning curls are defined all day long!

Shedid & Parrish Afro Butter, £29 for 300ml

The Afro Butter uses a blend of shea butter, coconut oil, castor seed oil, hydrogenated vegetable oil, tara fruit extract and sunflower extract to soften and hydrate hair, thus improving manageability. In particular, coconut oil provides intense moisture and deep conditioning thanks to its ability to penetrate the hair shaft, whilst the hydrogenated vegetable oil acts as a protective layer from dandruff and dirt, as well as softening frizz and promoting hair growth.

Shedid & Parrish Curl Styler, £29 for 300ml

Leave curls hydrated and defined with a healthy shine thanks to the Curl Styler. The combination of natural oils like jojoba seed oil and avocado oil, add nourishment and shine to all hair types from fine to coarse.

Shedid & Parrish is available at www.shedidandparrish.co.uk   @shedidandparrish | #unitedbycurls

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.